2:00 PM WORKSHOP Winning in the Metaverse. Brand strategies to lead the change in a new disruptive world.
by Daniel Langer, Founder, Équité
Named one of the “Global Top Five Luxury Key Opinion Leaders to Watch,” Daniel Langer is the CEO of the luxury, lifestyle and consumer brand strategy firm Équité, and the executive professor of luxury strategy and pricing at Pepperdine University in Malibu, California. The rise of Generation Z and the ever-increasing influence of the Metaverse mean that beauty and lifestyle brands need radically change their game – to one that fuses physical and cyber fantasies – to drive desirability in a fluid fashion across digital and physical consumer experiences.
The workshop will provide deep insights into the Metaverse (including NFTs), implications for brands (including strategy and pricing), and strategies to win in the new reality. Price: Eur 995