At the end of each pitch, judges will give scores to each participant based on 3 criteria (customer validation, execution and design, business model validation). These scores will be combined into one winning score and the winner of the pitch will be announced at the end of the event.
Spotlight finalists will feature in marketing activity in the run up to the event and in the post-conference marketing.
HACKATHON SESSION
INNOCOS determines the theme of the hackathon and split the group in teams randomly. The groups/teams consist of industry experts, founders and beauty executives.
The participants work in small groups in a unique environment that encourages creative thinking and leads to surprisingly innovative new concepts, ideas, and prototypes. The result of the hackathon is a finished prototype for an innovative product, service, or business model.