Irina is responsible for the content, quality and evolution of Euromonitor’s Beauty offering, which provides strategic insights and tactical solutions across 100+ markets worldwide. She focuses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business.
No matter how convenient online shopping has become, brick-and-mortar retail has obvious advantages. By using data to aggregate customer insights and create a multi-sensory atmosphere with value-adding experiences, you'll remain relevant, add value, and drive revenue – both online and offline. We will talk about data-driven in-store retail, in-store experiences and why the marketplace model is working in Europe.
Kelly Kovack, Founder, BeautyMatter
At the end of each pitch, judges will give scores to each participant based on 3 criteria (customer validation, execution and design, business model validation). These scores will be combined into one winning score and the winner of the pitch will be announced at the end of the event.
Spotlight finalists will feature in marketing activity in the run up to the event and in the post-conference marketing.
HACKATHON SESSION
INNOCOS determines the theme of the hackathon and split the group in teams randomly. The groups/teams consist of industry experts, founders and beauty executives.
The participants work in small groups in a unique environment that encourages creative thinking and leads to surprisingly innovative new concepts, ideas, and prototypes. The result of the hackathon is a finished prototype for an innovative product, service, or business model.